So Climate Change Communicators need to think carefully about what messages they use. On a related topic, I have seen several articles in a wide variety of publications about intrinsic and extrinsic values. The former are about such things as the common good, generosity, compassion and so on. The latter are about amassing personal wealth and status. We all have values in both areas, but
1. We get confused if we try to engage both sets at once; so advocating measures which prevent climate change and personally save money are like to confuse. We should stress one or the other.
2. Exercise of anything makes it stronger, so advocating intrinsic action, if responded to positively, makes further intrinsic action more likely, and vice versa.
So maybe climate change communicators should never appeal to people’s pockets?!? Does this feel right or wrong to you?